Innovation™ was founded in 1971 in Denmark by Flemming Højfeldt, who is still the owner and Chairman of the company. Inspired by his personal experience with the first production communities of the ‘Flower Power’ generation, he started the company with a production of beanbags.
For 15 years Innovation™ functioned as a supplier for the furniture industry, but by the end of the 80’s Højfeldt’s desire to produce his own designs took over. A decision that started with a competition among design students at the School of Architecture in Aarhus, and ended with a concept for contemporary sofa sleepers.
Innovation USA was founded in 1991 and today Innovation™ is an international furniture enterprise with production facilities in Denmark and China.
Innovation Living Melbourne opened in Richmond in late 2011. Since that time it has grown and opened a new larger store in Hawthorn in 2014. Our second (and currently sole) showroom in Carlton North opened in July 2015. Visit our showroom and browse over the largest Innovation™ collection in Australia.